1945
The Livewire Fund: Putting Las Vegas on the Map
Maxwell Kelch and the Las Vegas Chamber of Commerce budget $75,000 for post-war publicity and launch the Livewire Fund. This is a major step forwards in establishing Las Vegas as the vacation and tourist destination that it is today. It is also an instrumental step in the formation of the Desert Sea News Bureau, now known as the Las Vegas News Bureau.
Charles "Pop" Squires writes in the Las Vegas Age newspaper to rally support for the Livewire Fund, "All businessmen should join in the campaign to spread the fame of Las Vegas to every part of the country in preparation for the vast surge of travel which the end of the war will start."